For Agency Owners & Freelancers
The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients
The "Less Laptop, More Beach" Approach
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What others are saying
"Jesus bro you're rocking my world."
"When I'm stuck I look back"
"Where would my life be without your book"
"transformed the way I run my agency."
"All the systems you need to stand out"
"helped me cut back on tasks that I used to spend forever on"
"I'm now selling via text on the go."
"I can be home with my kids"
"helped us win the listing"
"actually excited about my agency again"
"contains eternal lessons"
"Looking at $50k-$100k commissions"
"fantastic job distilling down"
"managed to close a side hustle immediately after"
"man I'm happy I found you"
"Love your book"
"ready to leave the rat race"
"absolute fantastic book"
"some golden nuggets"
"Beyond The Agency Box is a wonderful read"
"found tremendous value in it"
"Loved your book."
"took away some powerful insights"
"Something immediately clicked"
Over 100 Amazon 5-Star Reviews
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Here's What's Inside
What Most Agencies Do
Send a bazillion cold messages or run FB ads
Invite people who don't know or trust them to sales calls
Take dozens or hundreds of sales call that fill their calendar
Get 5-10 low trust contracts (hopefully)
Create custom solutions for each client
3-6 months later the client cancels anyway
New And Better Way
Send 1-5 messages per week to audience owners in your niche
Give value to their audience in the form of a free training
When people need implementation, send a 5-minute Loom video
Get "I'm in" from clients without even talking to them
Solve the same problem for the same niche over and over... and reuse your solution
High trust relationship clients who stay for years and years
Here's What You'll Discover Inside
Discover how to quickly sign-up multiple $1k-$10k+/month clients with a 5-min Loom video or a simple Gdoc. (page 117)
"Cloneable” Assets to accelerate your way to having a “less laptop, more beach” 7-FIGURE agency. (page 24)
How to create lucrative equal-footing partnership-style relationships with high-value (low-maintenance) clients (page 103) and still have the time and freedom to live a very, very cool-ass life. (page 227)
The same tactics, strategies, and leveraged ways of thinking that Frankie used to build 3 different 7-figure digital marketing agencies and shared through mastermind groups with 1,000’s of other agency owners who have wanted to leverage their time and their work.
Quickly create your own “easy-yes” offers that allow you to start signing multiple $1k-$10k+/month clients. (page 37)
Use repeatable (result proven) assets to build-up to having a 6 & 7-figure marketing agency or freelance business. (page 24)
Just follow the doable-steps and clear-cut examples inside the Beyond The Agency Box book. You can do them even if you’re a one-man / one-woman band with no clients, contacts, or reputation…to an 8-figure agency with a team of 100. (
pages 132 & 133)
How to build a team of A+ superstars who do all the client work and make you look like a god. Including the exact ads and test assignments we use to find top talent worldwide. (page 227)
Get the playbook on why top talent would see you as their preferred place to work. Hint: it’s not just “money”. Get this wrong and you’ll offer the wrong thing. Get it right and you’ll end up with superstars who do all the real work for you. (page 232)
Discover how to start each new client project already 90% complete… before you even lift a finger. This is the secret to scaling your agency while keeping your sanity. (page 20)
How to service 50+ clients in under 10-hours a week. And all the clients will be raving fans who will stay with you for months and years to come. (page 21)
Why you should never deliver a service to clients. And what you should do instead to get them better, faster, more predictable results. (page 24)
The 3 levels to discovering a highly valuable sub-niche of high value clients. (pages 23-36)
Why winning the agency game is not just about having better marketing or better messaging – and what’s the ONLY THING that really counts long term.(page 36)
Why you don’t need to be better at selling… and what you need instead… which 90% of agencies and freelancers don’t have, putting them behind the 8-ball from the get-go. (page 37)
How to quickly put yourself in the “power position” and be the selector of your clients. As the selector, you decide the roster of “hand-picked” clients you LOVE to work with. That means carefully selected clients that are easy to help, fun to work with, and stay happy (paying you) for a very, very long time. (page 40)
The 4 BIG mistakes agency owners make when pitching their services which gets them ignored and always struggling. (page 41)
How Frankie sells $1k-$10k+/month packages without sales calls... using just a 5 min Loom video. (page 45)
How to create a “mini monopoly” for your packages… making it easy for clients to get back to you and pay you. (pages 46-53)
How to get 3 new clients with just 5 outreach messages. Hint: It's about WHO you message. (pages 54-62)
The I-V-Q Formula for charging – and getting -- premium prices (without your clients fainting). BTW – this I-V-Q Formula is how you can present a $100,000 offer and not be viewed as expensive. (pages 67-69)
How to reinvent the agency game and shatter the paradigm most agency owners and freelancers operate under... which keeps their income capped and eats up all their mental energy. (pages 71-83)
An example of how Frankie would turn a one-time $12.50 customer at a restaurant into a $5,200 per year customer (all without paid advertising). And how you can apply the same profit-accumulating principles to any one-time transactional business. (pages 86-91)
The secret Frankie noticed time and time again working with the top big-shot lawyers in the world. This is the secret top lawyers use to suddenly “have” millions of dollars to spend on TV advertising. Anyone can use this money-expanding secret in any business. (pages 92-93)
How Frankie “accidentally” made his lawyer client (Carl) an extra profit of $100,000 with a simple 4-part email sequence. You get this as a bonus. Simple. Simple. Simple. (pages 94-98)
Exactly what a 17-year-old kid did to rapidly build his own 7-figure Facebook ad agency. This is something you can put into action for your own agency / freelance business as soon as you see the reproduction of the message the 17-year-old used to get more and more clients. (page 100-101)
The detailed plan of Frankie’s pioneering “rank and rent” agency model. This allowed Frankie to control the client flow, untethered him from the electronic leash (phones, emails etc) of clients, and put him (and his agency) in the truly enviable power-position of choosing who would be allowed to be his client. (pages 103-104)
Others who have applied the Beyond The Agency Box model. Dan who signed a $482k client deal. Cyle who had his first ever $100k/month. Justin whose average fee from a client went up to over $400k (just by following what you’ll read in The Beyond The Agency book). Bryan who eliminated client meetings. Thomas who signed two $100k recurring clients.
Getting clients to wire your fee. No persuading. No convincing. No arm twisting. No fifty-eleven closing tactics. No follow-up or needy, “Hey, I’m just checking in with you…” messages. No funnels. No webinars. None. Of. That. Just a simple (well-structured) 5-minute Loom video clients will “convince themselves” that they want to work with you.
Frankie has an 8-step process for making cold-outreach work. He even gives you an example of an effective message you can put in your emails or mailing pieces that will make potential clients get back to you, wanting to engage with you. No ad budget needed. (page 122)
From 2007 to 2011, all Frankie did (between 2007 to 2011)… was get… other already established businesses to send him “ready to go, ready to pay” clients. And his first 100+ clients came entirely from that one strategy alone. No cold outreach or direct selling was involved at all. Let that sink in.
Well, having happy, GRATEFUL clients is fully-achievable for you when you set expectations… right at the outset of every client engagement. Setting expectations, right at the outset of a new client engagement, is exactly how you win. (pages 141-155)
Dozens of examples. Which you can “lift and copy” for your own use.
How to deliver Wow client experiences that clients to stay and pay forever. (Page 157-176)
Discover the secret to transforming your agency into a vehicle for controlling and cash-flowing assets for other businesses (this is the real secret of wealth creation as an agency / freelancer). (pages 177-179)
Get the story of how a top lawyer in Ohio got paid… over and over again… by lawyers in many other states (outside of Ohio) for a very effective tactic he’d used in his own TV adverts. (page 180)
Want to know how Frankie helped his friend (a roofing company owner) avoid bankruptcy during the height of the lockdowns? The roofing company a quick few hundred grand with a very basic email. (pages 181-183)
Want to get control of other businesses email lists (without outright stealing them)? See how simple it can be to ethically “clone” another businesses email buyer’s list. (pages 184-185)
The exciting secret of “payment math” (which is used by all the wealthiest companies in the world) and how you can apply it to your own agency packages to 5X-10X your income and wealth. (page 187)
The “blue butterfly” story and the 5 critical questions to answer for yourself to discover who you should be working with… and who you should not. (pages 203-220)
The special kind of “ungoal” that makes outcomes inevitable. (pages 221-223)
How to become financially indestructible during a big recession (understand this way of thinking and seeing “hidden” opportunities and even in hard times you will always be in demand). (pages 243-250)
The wealth changing difference between the Strategy of Optimization Vs The Strategy of Utilization (and the story of how Frankie used the strategy utilization to get larger and larger financial returns on an asset). (pages 248-249)
It’s not unusual for Frankie to work with 100+ clients at a time. No long 45-minute phone calls. No spending hours a day sending contrived DMs. No calendar filled with Zoom meetings. All while till getting stellar results for 100+ clients. Results clients are ecstatic about. (page 19)
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How To Sell 1-To-Many Using Other People's Audiences
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STILL NOT SURE?
Frequently Asked Questions
We understand you may have questions.
Question 1: What actionable strategies does the book offer?
The book provides step-by-step guides on creating a "phoneless, meetingless" agency. It includes templates, tools, and real-world examples you can directly apply to your agency to streamline operations, close clients without sales calls, and build systems that allow you to focus on scaling, not managing daily tasks.
Question 2: How does this book differ from other digital marketing guides?
While many books focus on tactics like SEO or ads, this book goes deeper into operations, teaching how to run a high-value agency with minimal client interaction. It offers a proven system for signing high-ticket clients using 5-minute Loom videos and focuses on scaling without overwhelming yourself with meetings and calls.
Question 3: Is this book suitable for beginners, or only for experienced agency owners?
This book is designed for both beginners and experienced agency owners. If you're just starting, you'll learn how to build a scalable, profitable agency from the ground up. For more experienced owners, it teaches advanced strategies to streamline operations, scale faster, and improve client retention.
Question 4: Can this book help me scale my agency to 7 or 8 figures?
Yes, the book provides insights from real-world examples and systems that have helped the author grow multiple 7-figure agencies. You’ll learn how to implement systems that allow you to service more clients with less hands-on work, making it easier to reach those revenue milestones. It contains the total blueprint.
Question 5: Will this book help me if I struggle with sales calls?
Absolutely. It's about the offer, not the sales script. One of the key strategies covered is how to sell $1k-$10k/month services without traditional sales calls using 5-minute Loom videos. You'll learn a paint-by-numbers approach to closing clients through video, even if you've never used video to sell before.
Question 6: What results can I expect from using the strategies in this book?
Truthfully, the average person who reads a book does nothing with it. Results will vary depending on your current agency setup, experience, and work ethic. However, the book provides proven frameworks used by other agency owners to consistently sign high-ticket clients, reduce client churn, and create a more efficient, scalable business model.
Question 7: How quickly can I see results after reading the book?
Remember that running an agency is hard and reading a book doesn't automatically mean you'll do something with it. The book offers strategies you can start implementing immediately. Some readers have seen results within days or weeks, like signing new clients or improving their agency's efficiency. However, success depends on how quickly and consistently you apply the principles.
Question 8: Is there ongoing support available if I have questions after reading the book?
Yes, you’ll have access to additional resources and training materials, including a Facebook community of high-level agency owners where you can ask questions and get feedback. You’ll also have the opportunity to join advanced courses or mastermind groups for deeper support.
Question 9: Does this book include templates or tools I can use for my agency?
Yes, the book includes cloneable assets like client outreach templates, hiring ads, and Loom video scripts. These are designed to help you implement the strategies right away without needing to start from scratch.
Question 10: What if the strategies in this book don’t work for me?
The strategies are designed to be flexible and adaptable to various types of agencies. While most readers find success by implementing them, every business is different. If you follow the steps and stay consistent, you will see measurable improvements in your client acquisition and operations.
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